Independent Brands
how we choose the brands we stock
Every brand we bring into the store is chosen with intention. We look for labels that share our values, elevate our collection, and offer something genuinely worth adding to your wardrobe. Our edit is small by design—because we believe curation is a service, not a limitation.
What we look for in a brand
how we select the pieces we carry
Within every brand we carry, only a select number of pieces make it into our final edit. Each one is chosen for how it contributes to a wardrobe of enduring wear.
The experience we aim to create
Our edit is an invitation—to slow down, to look closely, to rediscover the pleasure of choosing pieces that feel personal. Every garment has been considered, handled, and chosen with care. When you shop with us, you’re stepping into a world shaped by taste, intuition, and a belief that clothing should be more than worn—it should be experienced.
Manufacturing Supply Chain Network
In house label
When designing for our in house label, our two main considerations are quality and affordability.
We don't want to be another brand that feeds off exclusivity with an out of reach price tag. Rather, we aim to offer luxurious pieces, made from natural fibres at accessible price points. Which is all made possible by our incredible network of suppliers and manufacturers.
Knitwear
Knitting mill
WC is a China‑based specialist in premium cashmere, creating both pure and blended knitwear with a strong focus on craftsmanship and innovation. Using advanced Shima Seiki and Cixing computer‑knitting technology, they lead in modern garment engineering and bring deep technical expertise to every piece. Their commitment to responsible production is supported by globally recognised certifications, including BSCI, RWS, the SFA Cashmere Standard, and GRS.
Spinning mill
One of the reasons we love working with WC is because they also operate a spinning mill—this is where the fibre transforms from its raw state to a yarn—giving us more flexibility due to low moq's and minimal wastage as they spin the yarns to order.
fibres
WC brings end‑to‑end expertise to cashmere manufacturing—sourcing exceptional fibre from trusted farms in Inner Mongolia, transforming raw fibre into high‑quality yarn, and knitting it into premium garments. For more than 20 years, Merino International has supplied WC with select raw animal fibres from Australia and Switzerland, supporting a long‑standing partnership built on quality and craftsmanship.
Bedding
Doonas
Snugglerite Industries are based in Brunswick. They're a fabric and textile mill specialising in quilt and doona manufacturing since 1977. They're responsible for creating our quilt range.
Blankets
Our beautiful vintage check woven blankets were manufactured in Geelong by Geelong Textiles Australia. Geelong Textiles have since merged with Geelong Weaving Mill and Geelong Dyeing to become LoomTex, an Australian textile mill and dye house.